In any marketing activity, segmentation is key to success. We’ve made our emails plain and simple so that people feel like they’re contacted by a real person.īut to make sure we encourage the recipients to take action, we’ve added an email signature with a CTA banner. Here’s what it looks like in our company:Įmail signature marketing (ESM) campaigns usually complement your main marketing activities.įor instance, when we were launching new pricing plans, there was obviously some email marketing going on. But introducing email signatures to your marketing plan won’t take that much time. Find a place for email signatures in your marketing strategyĪdding new activities to your marketing strategy might seem a bit daunting. Want to display this infographic on your site? Embed this infographic into your website pages by copying and pasting the code below: Source: 7 Steps to Launching Email Signature Marketing Campaign by Newoldstamp Let’s just get to the juiciest part, a step-by-step guide on how to launch an email signature marketing campaign, the reason why you’re reading this article in the first place. It's from one of our recent campaigns where we wanted people to click the banner in a signature. Here's another example of how high your CTR can rise with email signature marketing. So, the beauty of email signature marketing is that its ROI (return on investment) can rise up to 34000%, and the fact that you don’t have to spend lots of resources on doing it. By promotion, I mean increasing brand awareness or improving the CTR of your business, outreach and marketing emails.īeing a marketer, you know how difficult it is to reduce marketing costs while increasing leads. You can skip to Step 1 if you want ACTION.Įmail signature marketing is basically using your email signature (that thing that goes after “best regards”) as an advertising or promotional element. Just to be clear we’re on the same page, here are some dull definitions for things I’m going to explore in this guide. Once you’re done optimizing your first campaign, you’ll see a click-through-rate increase to 10% in your email marketing campaigns. Today I’m going to share with you the example of an email signature marketing strategy that we use in our company. Optimize campaigns according to this data Track your email signature marketing campaigns Step 7. Develop email signatures design with the brand in mind Step 5. Define email signature marketing campaign goals Step 4. Find a place for email signatures in your marketing strategy Step 2. Nick How to Run a Successful Email Signature Marketing Campaign
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